8 Natural Skincare Ingredients Blowing Up in the K-Beauty World | Byrdie

There’s a reason the Korean beauty trend is still firmly cemented in our skincare routine: it works. Korean beauty brands are constantly innovating, be it in the form of milk peels or splash masks, but it’s what goes into those fun, textural products that really does the heavy-lifting. Natural ingredients are crucial to the mainstream success of the K-beauty space because they deliver astonishing results and have interesting stories behind them. Sure, sometimes they may sound a bit crazy (remember the wave of snail products that hit the market last year and are still going strong?), but we’re big fans of trying anything at least once in the name of beauty, and we can attest to the fact that Korean women are worthy experts when it comes to beautiful skin.

To keep up with the ever-growing Korean skincare market, we caught up with two of our favorite K-beauty experts, Sarah Lee of Glow Recipe and Charlotte Cho of Soko Glam, to find out which natural ingredients Korean women love and why.